Putting Bethany Church in Front of People Searching for a Home
Maximizing their Google Ad Grant to reach new visitors actively searching for a church.
Bethany Church
+300%
Increase in grant utilization
+180%
Growth in website visitors from Google Ads
$2.00
Cost per click (maintained under grant threshold)
The Challenge
Bethany Church had a Google Ad Grant — $10,000 per month in free advertising — but wasn't getting much out of it. Their campaigns were loosely structured, their ad copy wasn't connecting, and the grant was going largely unused. People searching for a church in their area weren't finding them.
Our Approach
We took over their Google Ad Grant management from the ground up. That meant rebuilding their campaign structure around the searches that actually matter — people looking for a church home, a place to belong, or a Sunday service nearby. We wrote ad copy that reflected the church's voice and pointed people to the right landing pages. Then we kept optimizing month over month.
Deliverables
- Google Ad Grant audit and campaign rebuild
- Keyword research focused on church-seeking intent
- Ad copy for multiple campaign groups
- Landing page alignment and recommendations
- Monthly performance reporting
Ready to create results like these?
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