When someone reaches out, your church reaches back.
Every person who fills out a form on your church website gets welcomed, followed up with, and connected — automatically, in your church's own voice. No more connect cards lost until Thursday.
From stranger to second-Sunday regular.
One unbroken thread — and not a single step depends on someone remembering to do it.
A friendly launcher rests in the corner of your site. One tap opens a clean panel of ways to take a step.
Plan a visit, request prayer, join a group — filled out right there on your page. No redirect, no friction.
A confirmation lands before they close the tab — personal, and signed by your church.
Whoever owns that form gets an email the moment it comes in. Nothing waits for Monday.
A series of personal-feeling emails over the next two weeks — automatic, in your voice.
When they reply, automation pauses, you reply as the church, and you track who gets connected.
Five tools that do the follow-up for you.
One button. Every next step.
A floating “Next Steps” launcher that goes live on your site in minutes. It quietly takes on your church's colors, stays completely out of the way, and lets visitors plan a visit, request prayer, or join a group right where they are.
Follow-up that runs itself.
Build a warm email sequence on a visual timeline — “right away,” then “in 3 days,” then “next week.” Tie it to a specific form, drop in personalization tokens, and start from a church-ready template library.
When they reply, a human takes over.
The moment a visitor writes back, the automation pauses and the conversation lands in one simple dashboard — or your own Gmail or Outlook. Either way it goes out as the church, never a personal address.
Everyone who reached out, in one place.
A visitor CRM built for churches — see how each person came in, which sequence they're in, and mark when they've truly gotten connected.
See who's getting connected.
Watch the whole journey as a funnel — reached out, followed up, opened, connected — plus how your Welcome Mat and emails are performing.
It lands like a note from the pastor.
The default isn't a designed newsletter — it's a plain, personal email sent from your own church domain. That's why it gets opened, and why people actually reply.
Hi Sarah — I saw you planned a visit for this Sunday and I just wanted to say we're genuinely looking forward to meeting you. If it helps, here's where to park and what to expect with the kids…
Pastor Dan
Built for churches — not bent to fit one.
The language, templates, icons, and prayer-confidentiality model are all church-native — not a generic CRM in disguise.
Webflow, Squarespace, Wix, WordPress, or a White Oak build. We handle the setup — nothing to rebuild or move.
A plain note from the pastor, sent from your own domain. Higher open and reply rates than any designed blast.
Most tools just blast. Second Sunday lets you have a conversation — and pauses the robots when a human shows up.
Auto-tasks and routing guarantee an owner for every inquiry — even if no one logs in that week.
Prayer requests go privately to the assigned pastor by email. The details never appear anywhere else.
Start small. Grow when you're ready.
The Welcome Mat on its own — a friendly front door on your church website. Capture every visitor who's ready to take a step.
Included free with every White Oak website plan
Start with the Welcome MatEverything in the Welcome Mat, plus the full automated engine that does the follow-up for you.
Get the full systemSMS and Planning Center sync ship together as the next release. When they do, the Follow-Up price moves up.
Texting is coming. Lock your price first.
Our next release adds two-way SMS and Planning Center sync — together. It's also when the Follow-Up tier price goes up. Start now and you keep founding pricing for good.
A local number for your church, text steps inside sequences, and a two-way text inbox.
Push your follow-up people straight into Planning Center People.
No one else has to fall through the cracks.
Add the Welcome Mat to your church site in minutes — then turn on the follow-up that does the caring for you.
Or book a free call