Free download · Written by a pastor
The 5 emails every first-time guest should get.
Most first-time guests never hear from the church again — not because nobody cares, because nobody owned it. Here's the whole follow-up sequence, written and timed for you. Copy, paste, personalize, send.
What's inside
01 · The same-day thank you
Within hours of them reaching outSpeed is the message. A guest learns one thing: this church notices.
02 · What to expect on Sunday
2–3 days before their visitParking, kids check-in, what to wear, how long it runs. Kill every unknown and you remove every excuse.
03 · The Monday-after thank you
The Monday after they attendedWith one honest question that gets replies — because people come back to conversations, not buildings.
04 · One clear next step
About a week after their visitOne step, not a menu. A guest offered five programs chooses none. A guest offered lunch chooses lunch.
05 · The two-week check-in
Two weeks out, especially if they haven't been backThe gentle second touch — care, not pressure. It's what separates churches that keep guests from churches that count them.
These work — if someone remembers to send them.
That's the hard part, and it's the part we built into Church Studio — a $39/month church website you run yourself. When a guest plans a visit or asks for prayer on your site, these emails go out automatically, in your church's voice, and a simple dashboard shows you who reached out and who came back. Either way: send the emails. Your next first-time guest is worth five minutes.
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