A Brand That Moves People to Act
Rebranding a hunger relief nonprofit from the ground up.
Roots of Hope Ministries
+42%
Year-end campaign engagement increase (first year after rebrand)
38%
Email open rate (vs. industry avg 22%)
+230
New supporter acquisition in 12 months
The Challenge
Roots of Hope had been operating for 7 years but had never invested in a cohesive brand. They had three different logos across their channels, no consistent color palette, and a website that made it hard to understand their mission in the first 10 seconds. Year-end engagement had plateaued.
Our Approach
We started with brand strategy — understanding their story, their supporters, and their mission. From there we developed a visual identity that communicated hope and rootedness without being generic. We redesigned their website to lead with impact metrics and story, and created an engagement-focused email campaign for the year-end push.
Deliverables
- Full brand identity (logo suite, colors, typography)
- Brand style guide
- Website redesign (8 pages)
- Year-end email campaign (6-email sequence)
- Social media brand kit
- Impact report template
“I cried when I saw the final logo. It just felt like us — like our whole story in a mark. The website changes have made a real difference in how supporters engage with us.”
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