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Nonprofit2025

Turning a Passion for Foster Youth Into a Fundraising Engine

A website that turns visitors into donors and connects foster youth with CrossFit gyms across the country.

Visit Live Site
Foster Fit Organization website screenshot

+210%

Increase in online donations (first 6 months)

12 gyms

New gym partner applications

4.8%

Donor conversion rate from site visitors

$125

Average donation amount

The Challenge

Foster Fit had a powerful mission — providing CrossFit memberships to foster youth and teens to improve their physical and mental health — but no real online presence to drive it forward. Fundraising was almost entirely word-of-mouth, there was no clear way for donors to give online, and potential gym partners had no way to learn about the program or sign up. The organization was doing meaningful work, but the lack of a digital foundation was capping their growth and making every dollar harder to raise.

Our Approach

We built a website designed to do what a good nonprofit site should: tell the story, build trust, and make it easy to give. The homepage leads with the mission — empowering foster youth through CrossFit — and immediately puts the Donate and Apply buttons front and center. We created clear pathways for donors, gym partners, and foster families to get involved. The donation flow was streamlined so supporters could sponsor a child's membership in under a minute. Every page reinforces the impact: $125 provides one month of classes for a foster teen.

Deliverables

  • Custom website design and development
  • Online donation flow with clear impact messaging
  • Gym partner application and onboarding page
  • Foster family application process
  • Events page for fundraising campaigns
  • Board member and leadership showcase
  • Mobile-friendly, fast-loading design
Web Design & DevelopmentNonprofit StrategyFundraising

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